Diesel watches are prime examples of the values that have made the whole brand as famous as it is – strength, freedom and uncompromising independence. Diesel has long been a forerunner in the development of denim in everyday fashion; a trait which has carried over to Diesel’s production of watches. Diesel has been an important trend-setter for many years, which gives them a relatively free reign when it comes to new ideas and designs. However, Diesel and Diesel watches have never strayed from the example set by history. Their legacy lives on in every product they make, and this is clearly illustrated in the watches by Diesel.