Nixon

Nixon watches are designed for active people. There are few watches today that better fit the adventurous type, both in form and in function. Nixon watches are a young and sporty brand. The business was started at the end of the 1990s and from the beginning has had active people as the main target group. No sooner had the first watch been released by Nixon than it became immensely popular among the MTV generation of skaters, snow-boarders and surfers, mainly as a result of how stylish and durable it was. As Nixon watches are designed and built to withstand the rough conditions that these people expose themselves to, the choice of watch became obvious. Nixon was a rapid success story, and they have developed further, offering more products for the same group of people, always with the sporty design and function that represents the cornerstone in their range of watches.