Invicta watches was first produced in 1837. The company was created in La Chaux-de-Fonds, Switzerland by Raphael Picard. In Latin, Invicta "invincible". Invicta watches have through the years, however, has been anything one invisible. At least until the early 1970s. They had then made watches with mechanical movements for over 100 years with great success. As the Quartz technology was invented, they were mechanical clockworks less popular. The decline, however, was temporary. In the mid-90s took Invictafamiljen new efforts including the widely popular Lupah collection.