TAG Heuer

TAG Heuer was created in 1985 when TAG (Techniques d'Avant Garde), manufacturers of advanced technology parts used amongst others in Formula 1 cars, acquired Heuer. This company merge helped TAG Heuer become the official partner to the world of Formula 1 as timekeeper, a relationship that prevailed until December 2003. Deputies became the German giant Siemens.

TAG Heuer was aquired in 1999 by the gigantic luxusry group LVMH (Louis Vuitton Moët Hennessy), which offered about 600 million SEK for 50.1% of the total share capital.

Tag Heuer sponsorship

TAG Heuer has a history of associating their watches with ambassadors. A few examples are actors like Brad Pitt and Uma Thurman and athletes such as Tiger Woods, Kimi Raikkonen and Maria Sharapova.

TAG Heuer prices

Buy Tag Heuer watches online with us at great prices. TAG's prices are normally adjusted once per year, sometime sude to changes in material but also inflation and above all pricing strategy largely affects the adjustments.

We will help you find your TAG Heuer watch

Looking for a special TAG Heuer watch that is not in our catalog? Perhaps a model that is no longer in production or a watch that only produced in a few specimens. TAG Heuer produces sometimes limited edition models that are very difficult to obtain. We often have opportunities to take home models as regular stores rarely have the opportunity to obtain.

Contact us and we will do our outmost to get back to you regarding availability and price.

TAG Heuer's own website can be found here: TAG Heuer